Boden the British clothes retailer, was looking for NHS Staff to take part in their Christmas Campaign and I jumped at the chance. The campaign was Boden’s way of showing their appreciation for all the hard work the doctors, nurses and NHS staff provide.
The photoshoot took place in a stylish pub in Islington. From the moment I arrived the production team were friendly and welcoming. Lighting was being set up and clothes rails with a variety of sparkly outfits were on show. I was escorted to another section of the pub where the other NHS staff members were seated. There was a total of 10 NHS staff members from A&E Nurses to a Consultant Surgeon. Luckily enough I knew 3 of them as they were part of the choir so it made the experience more enjoyable and allowed me to feel more comfortable as I saw some familiar faces. I’m a shy person but when I’m around a new group of people I try to start a conversation but I’m not the life of the party.
There was a table full of treats and drinks from quality streets to healthy fruit. I was given a choice of 2 outfits to try on and opted for the sequin option. Throughout the day we took a variety of individual and group shots. The main group shoot/video took place in the afternoon and prosecco/elderflower beverage was available to loosen us up in front of the camera. It was a bit cringe and I won’t be giving up my day job but the experience was great and I’m grateful for the opportunity. We all got to keep our outfits as a thank you present from Boden for taking part.
Details and link to my outfit.
Here’s a link to the boden.com feature page.
The campaign has been included in some industry press, which can be read on the following links.
To celebrate 28 years of business, Boden are offering 28% off all orders until Thursday. Enter the code D7E3 at the checkout.
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